Web 2.0 Internet Strategies article in Miami Herald

Web 2.0 goes to work, but does it always work?

Good question posed by the article:

So does this mean companies should spend a majority of their advertising budgets on reaching Internet users?

The answer was:

”It gets down to why are you doing it, and who are you trying to reach”

Too may people are jumping on the bandwagon and the article mentions how you should not do Web 2.0 for the sake of it. Its important to do it right and to stay on top of it. There are firms that will take care of managing these web 2.0 initiatives for you or coach you on how to do it yourself. However, if you are looking how to get started, click here to understand how to get started with blogging:

I will post additional articles on Delicious, technorati, RSS feeds, and how all these components compliments your Web 2.0 initiaitives. In the meantime, click here to read how social networking sites are providing their software code for free to spur growth.

True statements as to how the Web 2.0 strategies help your online marketing initiatives:

• Making use of such features as blogs, podcasts and other user-generated content, more businesses are incorporating Web 2.0 elements as marketing tools.
• Internet advertising revenues are at an all-time high, up 26 percent from the same time last year.
• It’s part of an effort to target the younger online audience that invests more time online. The study reports younger consumers upload more, with 57 percent of Generation Y’s total online population regularly putting content on online communities or social networking sites and 22 percent regularly uploading to photo, music and video sharing websites like YouTube and Flickr.
• Video is Key: ”I do think the whole video experience piece is going to be more and more of a requirement online because people are willing to buy more and more online but they want to understand, get a better feel of exactly what it is that they’re buying.
• Its a very simple business to monetize, Selmen said.
• Being a player in the Web 2.0 world was certainly well receivedby shareholders.

Click here to read full article.