What kind of questions to ask a Search Engine Marketing Expert

When you ask a Search Engine Marketing expert, “What’s your process and methodology?” Make sure they cover all the following key items. If not, it is very important you ask.

1. What approach do you use to submit your website to the search engines versus directories?
   1. Important they know how to write for the search engines.
   2. Keyword Concentration how many times your keywords are used within the text
   3. Keyword Placement: how far up it appears on your HTML page
   4. Link Popularity: other sites you are linked out to
   5. Directory Enhancement: picking out the appropriate keyword and category for your website, writing descriptions, and concise information about the company
2. Do they provide Keyword search
   1. Search engine experts should provide with a report of what key words your audience is using to search your service or product
3. Are there any guarantee?
   1. No one should guarantee thir work because algorithms constantly change. The search engines want fresh content and this is their way to filter out spammers.
4. Important they are up to date with the latest Internet Strategies, Internet Modeling and Trends
   1. Blogging
   2. Mini websites to support marketing strategy
   3. Innovative Marketing Models to support marketing plan (linked in, my space)
5. How often do tyou submit my site to the search engines?
   1. Web Gold software: allows you to automatically submit your site to the search engines
   2. Sometimes you receive email notifications from search engines if you would like to submit your website. Very important to stay on top of these email notifications.
   3. Make sure website is up to date
6. Do you use tracking code?
   1. Tracking code allows search engine experts to track how effective the keywords they selected are
7. Am I liable for costs in case my design is disturbed?
   1. Important search engine expert knows CSS and XHTML
   2. If you check back on your website and see it looks out of alignment or distorted, this is a sign that attention is needed on your website html code
8. How many link popularity and link reputation do you provide?
   1. A good number of link popularity and link reputation is 10 link outs
   2. Ask how much it will cost if you an additional 10 links “a la carte”
9. Do you analyze the graphic elements on my site?
10. Do you analyze how each of my HTML pages are optimized?