Blogging tips to improve search engine rankings

The buzz about Web 2.0 technologies is with the help of the internet, people like you and I have come up with very creative ways to increase our visibility on the web. So many “social networking” platforms have sprung up on the web such as:

ü Linked in: allows you to upload your contacts to the web and browse through other people’s contacts in order to ask for permission to contact them.

ü Myspace.com: An easy place to make friends and get business referrals, thus making it an attractive public relations vehicle.

ü Blogging (websites like www.wordpress.com allows you to create your own “blog” where you may post articles based on your expertise for free!

In this article, I really want to share some tips as to how to get started in creating a blog immediately. Creating a BLOG for yourself instantly boosts credibility, adds exposure to your business, and a great internet strategy to boost your search engine marketing efforts for your company’s website. It’s easy to set up and available when you are inspired to share stories or post articles on your expertise.

1. Register with wordpress.com for Free
2. The “blog domain name” should tie with your expertise. Important you use “keywords” users will use in google or yahoo in order to find you. For example, fashiontips, business loans, miamihistory, miamihappenings, etc. You can create multiple names under different accounts. You may create one with your name as well. Each blog may link to another blog.
3. As soon as you have your blog set up, make sure your company’s website links out to your blog to increase “link popularity” for your company’s website. Search crawlers look for how many sites your company’s website links out to (link popularity) in order to determine rankings for your site.
4. Create categories in your blog. This way when you post an article you may categorize the relevant content. The benefits of doing this is so other websites may auto populate your article with relevant blog articles on the internet. You will find yourself appearing in sites such as: http://www.technorati.com, http://www.feedster.com/ and many others. Again this will boost your search engine rankings, due to the “relevancy” of your topic associated with your website.
5. How to find content if you don’t have time to create your own. Check out this blog for tips: http://lorelle.wordpress.com/2006/01/23/blogging-tips-hundreds-of-resources-for-finding-content-for-your-blog/

The bottom line is this. From a business standpoint, due to all of these tools there are many different ways to market and grow your business. “All the powerful trends in technology have been do-it-yourself,” notes Joe Kraus, CEO of wiki supplier JotSpot. These tools are FREE and one of the many avenues to market your business for free.

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